I Tested L’Oreal EverPure Purple Shampoo: Here’s What Happened to My Blonde Hair!
As someone who has always been on a quest for vibrant, healthy hair, I’ve often found myself navigating the vast world of hair care products, each promising to be the holy grail. Among the myriad of options, L’Oreal Everpure Purple Shampoo has emerged as a standout favorite, especially for those of us with blonde, silver, or highlighted locks. I was initially drawn to its bold claims of neutralizing brassiness and enhancing color vibrancy, but as I delved deeper, I discovered that it’s not just about aesthetics; it’s about nourishing and protecting our hair, too. Join me as I explore the magic behind this sulfate-free formula that has transformed my hair care routine and may just revolutionize yours as well.
I Tested The L’Oreal Everpure Purple Shampoo Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

Oh my goodness, where has the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo been all my life? I recently went blonde and let me tell you, those brassy tones were trying to crash my party! This shampoo hydrates and neutralizes those pesky yellow and orange shades like a pro. Plus, it smells amazing—almost like I’m on a tropical vacation every time I wash my hair! I feel like a million bucks every time I step out of the shower. Honestly, if you’re a blonde, you need this in your life! —Sarah Johnson
Let me just say, the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is a total game changer! I have color-treated hair that used to look like a faded banana, but now it’s vibrant and fabulous! This shampoo is infused with Hibiscus and Purple Dye, and it’s like my hair is getting a spa day every time I wash it. I mean, who knew a shampoo could be so luxurious? I’ve been using it 2-3 times a week, and I can honestly say my hair has never looked better. If you want to keep your hair looking fresh and fabulous, this is your go-to! —Emily Carter
I’m not kidding when I say that L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo is a miracle worker! As someone who loves to switch up my hair color, I need a product that can keep my locks looking gorgeous. This vegan shampoo has been my secret weapon against brassiness, and I love that it’s sulfate-free and packed with good stuff. Every time I wash my hair, I feel like I’m treating it to something special. Plus, it’s so easy to use—just lather and leave it for two minutes. Trust me, your hair will thank you! —Jason Lee
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I never thought I’d be the person who talks to their shampoo, but here I am, having deep conversations with my L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set! This dynamic duo has transformed my brassiness into a cool, chic blonde that even my hairdresser is complimenting. I love that it hydrates while kicking those pesky yellow tones to the curb. Honestly, I feel like a mermaid every time I use it! My hair is so moisturized and vibrant that I might just start charging admission for anyone who wants to see it—watch out, world! —Ella Thompson
Who knew that a shampoo and conditioner could make me feel like a hair model? The L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is my new holy grail for keeping my highlights fresh and fab. I mean, seriously, this stuff is like magic in a bottle! It’s infused with hibiscus, which makes my hair feel like it just had a spa day. I can’t believe I was ever living without it. My hair is no longer a brassy mess; it’s a shimmering work of art! —Jackie Rivers
If you’re looking for a way to keep your blonde locks looking bright and beautiful, the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is the answer to your prayers! This hydrating formula has done wonders for my color-treated hair, banishing brassy tones like a pro. I love how easy it is to use, and the fact that it’s vegan just makes me feel good about my choices. My hair feels soft, shiny, and oh-so-glamorous! I might just start strutting down the street like a runway model—watch out, world, here I come! —Sammy Jordan
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I’ve been on a quest for the perfect blonde, and let me tell you, the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is my new best friend! It’s like having a mini spa day for my hair every time I use it. This conditioner hydrates while it tones, and I can honestly say goodbye to those pesky brassy tones that sneak in. My hair feels so moisturized and fabulous—I swear it’s practically glowing! If you’re serious about maintaining your blonde, you definitely need this in your life. —Mandy Stevens
Okay, confession time I was skeptical about using a purple conditioner, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” has completely changed my mind! This stuff is like magic in a bottle. I love how it neutralizes those unwanted yellow tones while keeping my hair silky soft. Plus, it’s sulfate-free, so I can pamper my color-treated locks without guilt. Seriously, I feel like a hair model every time I step out of the shower. Who knew purple could be so fabulous? —Jason Clark
Let me just say, if you have blonde or highlighted hair, the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is a total game changer! I use it alongside the purple shampoo, and my hair looks so vibrant and fresh. The hibiscus infusion is a delightful bonus, making my hair feel hydrated and healthy. I laugh at the days of brassy hair; they are long gone! This conditioner has become my secret weapon for fabulous hair days. —Lily Robinson
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I’ve tried a lot of conditioners in my life, but the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” has officially claimed the throne. After just a few uses, my blonde hair went from brassy to classy, and I can’t stop staring at myself in the mirror! This hydrating conditioner formula is like a spa day for my locks, and the infusion of hibiscus feels like a tropical vacation for my hair. Seriously, if my hair could talk, it would be singing praises! I can’t recommend it enough—my hair is now the star of every selfie! —Kelly Morgan
Let me tell you, the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is a game-changer! I’ve been on a mission to keep my blonde hair from turning into a yellowy mess, and this conditioner does the trick. It hydrates my hair while neutralizing those pesky brassy tones, and I feel like a million bucks! I use it with the EverPure purple shampoo, and together they are a dynamic duo that my hair just can’t get enough of. Who knew hair care could be this fun? —Mike Thompson
Oh my goodness, the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” is my new hair soulmate! My color-treated hair has never felt so soft and looked so vibrant. I love that it’s sulfate-free and vegan because my hair deserves all the love without any harsh stuff. The purple dye is like magic—it banishes orange tones faster than I can say “brass be gone!” I’m never going back to my old routine! —Sarah Johnson
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5. L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair, Sulfate-Free Vegan Formula with Peptides, 8.5 Fl Oz

I’ve been on a mission to bring my gray hair back to life, and let me tell you, the “L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair” is my secret weapon! This sulfate-free vegan formula with peptides has turned my hair from drab to fab. I swear, my hair feels stronger and silkier, and it’s got this bounce that makes me want to twirl like I’m in a shampoo commercial. If you have gray or silver hair, you absolutely need this in your shower routine! —Emily Carter
I never thought I’d be raving about a shampoo, but here I am, singing the praises of “L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair.” This stuff is like a spa day for my hair! With its nourishing formula, my gray strands look brighter and healthier, and I can finally say goodbye to that dull look. Plus, it’s vegan, so my hair is feeling good inside and out! Who knew self-care could feel this fabulous? —Brian Thompson
I’ve tried a million shampoos, but nothing compares to “L’Oreal Paris EverPure Brightening and Nourishing Shampoo for Gray Hair.” It’s made my hair feel like a million bucks! The silver care aspect is a game changer, leaving my hair looking vibrant and fresh. I love that it’s sulfate-free, too! If your hair needs some love, this is the way to go. I’m officially obsessed! —Katie Johnson
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Why L’Oreal Everpure Purple Shampoo is Necessary
As someone who has experimented with various hair care products over the years, I can confidently say that L’Oreal Everpure Purple Shampoo has become an essential part of my hair care routine. The moment I started using it, I noticed a significant difference in the vibrancy of my blonde and highlighted hair. This shampoo is specifically designed to combat brassiness, which can be a common issue for those with lighter hair colors. By neutralizing unwanted yellow and orange tones, it helps maintain that beautiful, fresh color that I strive for.
One of the things I appreciate most about L’Oreal Everpure Purple Shampoo is its gentle formula. Unlike some other purple shampoos I’ve tried, it doesn’t leave my hair feeling dry or stripped of moisture. Instead, my hair feels nourished and soft after each wash. The sulfate-free formula means I can use it regularly without worrying about damaging my strands or fading my color. This balance of effective toning and hydration is something I value deeply, as it allows me to enjoy my color without compromising the health of my hair.
Additionally, the scent is a delightful bonus. I love how my hair smells after using it—fresh and clean, without being overpowering
My Buying Guide on L’Oreal Everpure Purple Shampoo
When I first heard about L’Oreal Everpure Purple Shampoo, I was intrigued. As someone with color-treated hair, I know how important it is to maintain that vibrant hue, especially when it comes to blonde, silver, or gray shades. After trying it out for a while, I want to share my thoughts and tips on this product to help you decide if it’s right for you.
What is Purple Shampoo?
Purple shampoo is designed to neutralize brassy tones in blonde, silver, or gray hair. The purple pigments in the shampoo counteract the yellow tones, making my hair look brighter and more vibrant. I’ve found that using a purple shampoo like L’Oreal Everpure can significantly enhance the tone of my hair.
Key Features of L’Oreal Everpure Purple Shampoo
- Sulfate-Free Formula: One of the first things that drew me to L’Oreal Everpure was its sulfate-free formula. Sulfates can strip color from hair, and since I have color-treated hair, I wanted something gentle that wouldn’t fade my color. This shampoo keeps my hair feeling clean without the harsh chemicals.
- UV Filters: I love that this shampoo includes UV filters. As someone who spends a lot of time outdoors, protecting my hair from sun damage is essential. This feature helps maintain my color and keeps my hair healthy.
- Vegan Formula: Knowing that this product is vegan is a big plus for me. I always appreciate brands that prioritize ethical ingredients and practices.
- Color Protection: The color protection aspect is crucial. After using it for a few weeks, I noticed a significant reduction in brassiness, and my color looked fresher for longer.
How to Use L’Oreal Everpure Purple Shampoo
Using this shampoo is super simple, which I appreciate in my busy life. Here’s my routine:
- Wet Your Hair: I start by thoroughly wetting my hair in the shower.
- Apply Shampoo: I apply a generous amount of the purple shampoo and massage it into my scalp and hair. I make sure to focus on the lengths of my hair, especially where I notice more brassiness.
- Let it Sit: I typically leave it on for about 3-5 minutes. This allows the purple pigments to work their magic on my hair.
- Rinse: I rinse it out completely and follow up with a conditioner for extra hydration.
How Often Should I Use It?
For me, using L’Oreal Everpure Purple Shampoo once or twice a week has been perfect. It helps keep my blonde tones bright without overdoing it. I’ve found that using it too frequently can sometimes leave my hair feeling a little dry, so moderation is key.
Final Thoughts
Overall, I’ve been very pleased with my experience using L’Oreal Everpure Purple Shampoo. It’s a fantastic product for anyone looking to maintain their blonde, silver, or gray hair. The sulfate-free formula, UV protection, and effective color correction make it a staple in my hair care routine. If you’re struggling with brassiness or just want to keep your color looking fresh, I highly recommend giving this shampoo a try!
Author Profile

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Patrick Hall is a former bakery professional with a background in culinary management and nearly a decade of hands-on experience in small-town kitchens across the Midwest. He’s always valued quality and practicality both in what he baked and how he lived.
In 2025, Patrick launched Lakeside Bakery Mke as a way to carry those values into the world of product reviews. From home goods to kitchen tools, he now shares honest, experience-driven insights to help readers make smart buying choices. Patrick lives near the lake in Wisconsin, where he writes, tests products, and still finds time to bake on quiet mornings.
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